Tuesday 9 April 2013

Only 58 tickets left for paidContent Live, 4/17 in NY. Reserve your place now.

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GigaOM paidContent LIVE
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April 17, 2013 • New York City
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Connect with industry leaders and help shape the future of media and content at paidContent Live on April 17. Reserve your place now before we sell out – only 58 tickets left!
FEATURED SPEAKERS

Tim Ferris
Erik Martin
Alan Rusbridger
Ryan Spoon
Tim Ferris
The 4-Hour Workweek
Erik Martin
reddit
Alan Rusbridger
The Guardian
Ryan Spoon
ESPN

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Next week at paidContent Live, we'll examine these topics and more:

  • The rise of the digital new media entity
  • Where the money is going
  • The impact of personalization and algorithms on the attention economy
  • The Guardian and open journalism
  • Are apps or the web the fuure of mobile content?
  • How to monetize digital content – advertising or paywall?
  • Tumblr and the future of media
  • The state of play in digital advertising
  • The future of native advertising: blurring ads and content
  • The evolution of the book industry
  • Lessons from the blogging elite
  • Aereo and the disruption of TV
  • What Betaworks sees in its crystal ball
  • Plus, a startup showcase session

Featured speakers include:

  • John Borthwick, betaworks
  • Lewis D'Vorkin, Forbes Media
  • David Karp, Tumblr
  • Erik Martin, reddit
  • Raju Narisetti, News Corp.
  • Maria Popova, Brain Pickings
  • Andrew Ross Sorkin, NYT & CNBC
  • Alan Rusbridger, The Guardian
  • Justin Smith, Atlantic Media
  • Jon Steinberg, BuzzFeed
  • Jacob Weisberg, The Slate Group

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SPECIAL GIGAOM RESEARCH OFFERS:

  • Making Money off Mobile Media – Attend this session led by GigaOM Pro analysts, and explore how tech vendors and media companies are gaining revenue and market share with mobile media.
  • “Sector RoadMap: Content Personalization”– Get a free research report that covers the new, disruptive forces in technology that promise to reshape content personalization.
  • $100 off a GigaOM Pro Subscription – Enjoy access to hundreds of research reports and analysis on emerging technologies all year long for just $199 (a $100 savings) when you purchase a subscription with your event ticket. 

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paidContent - Digital First Media’s John Paton on newspapers and paywalls, and more for Tuesday, April 9, 2013

By Mathew Ingram Apr 8 2013, 10:15pm PDT

Digital First Media’s John Paton on newspapers and paywalls

Digital First Media chief executive officer John Paton says that paywalls aren't the answer for newspapers, and that print is eventually going to go away -- which is why the company needs to take more risks.

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By Mathew Ingram Apr 8 2013, 3:45pm PDT

Why BuzzFeed’s attempt to reinvent online advertising is a lot harder than it looks

BuzzFeed has become the poster child for what some call sponsored content or "native advertising," but despite the skills of founder Jonah Peretti, the secret to making ads go viral is not quite as simple as it appears to be.

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By Jeff John Roberts Apr 8 2013, 3:15pm PDT

Study sees takeoff in automated ad buying for video — but will prices hold up?

Programmatic buying for online video ads -- which let brands by select audiences in real time -- is growing rapidly. The spread of this buying technique may be coincide with a drop in prices but the two phenomena are not necessarily connected.

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By Jeff John Roberts Apr 8 2013, 12:45pm PDT

No, Scott Turow, copyright is not killing American authors

In "The Slow Death of the American Author," Scott Turow decries the state of the country's copyright system. He gets it wrong and hurts the Authors Guild's standing among potential allies.

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By Jeff John Roberts Apr 8 2013, 8:30am PDT

What next for The Week? The content curator’s plans for the digital domain

The Week surprised the publishing industry by carving out a profitable place in the competitive world of magazine news. Now, it is building up its operations for the digital long term.

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By Laura Hazard Owen Apr 8 2013, 8:18am PDT

Thin Reads, an online guide to e-singles, launches

Thin Reads, a website devoted to e-singles, offers reviews of titles and statistics about the format.

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By Paul Armstrong, Guest Contributor Apr 7 2013, 1:30pm PDT

Flipboard is a giant iceberg lurking in the path of the media

Flipboard's recent update lets users create custom "magazines" and share them. For a large swath of the publishing industry, this provides a glimpse of what (for them) could be a grim future.

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By Liz Shannon Miller Apr 7 2013, 3:00am PDT

Takeaways from The Raven, and other online shorts that went Hollywood

Short films released online have become an increasingly common way for filmmakers to break into the studio system -- the latest example being an upcoming action film produced by Mark Wahlberg.

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