Friday 12 April 2013

paidContent - MLB plans ad exchanges to target premium baseball fans, and more for Friday, April 12, 2013

MLB plans ad exchanges to target premium baseball fans

Major League Baseball is using new data tools to create more detailed profiles of people who visit team and league websites. MLB plans to use the extra data to create profiles of affluent customers, and to let brands target those profiles on private ad exchanges.

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Two charts that tell you everything you need to know about the future of newspapers

The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade -- over half of that in the last four years alone -- and Google's ad revenues are now more than twice what the industry pulls in.

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Most Google Reader users check it “many” times a day, according to Digg survey

Digg is working on a Google Reader replacement. Its survey of about 8,000 current Google Reader users suggests that many of them are sticking with it until the bitter end; so far, among alternatives, Feedly is in the lead.

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Netflix users watched more than four billion hours of video in Q1

Netflix streamed more than four billion hours of movies and TV shows to its members in the first quarter of this year.

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Ebooks made up 23 percent of US publisher sales in 2012, says the AAP

Ebooks accounted for nearly a quarter of the U.S. trade book business in 2012, according to statistics released Thursday by the Association of American Publishers. The ebook industry appears to be maturing, however, and triple-digit growth is likely a thing of the past.

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Google’s Wojcicki: Pepsi prank with Jeff Gordon is future of online ads

Google's Susan Wojcicki says the viral success of a Pepsi prank video shows how online ad viewing is becoming a voluntary experience where marketers strive to produce content viewers want to watch.

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One downside of paywalls: Where does your growth come from?

Paywalls can bring in extra revenue for newspapers and other traditional media outlets, and they can help keep existing readers from leaving -- but how do they help bring in new readers? And what happens if they don't?

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BajaLibros, a big Spanish-language ebookstore, comes to the US

BajaLibros, a large Spanish-language digital bookstore headquartered in Argentina, announced its launch in the United States Wednesday. But the company may have trouble breaking through because Amazon, Barnes & Noble, and Apple have all also launched Spanish-language bookstores in the U.S.

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Viki doubles down on content arbitrage with Asian TV and movie deals

Viki secured a bunch of new content for its global TV platform, including Japanese TV shows that have never been available in other countries.

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Tumblr abruptly closes down its Storyboard project, lays off entire editorial team

Although its Storyboard editorial operation won awards for the content it curated from the Tumblr network, founder and CEO David Karp said Tuesday the unit is being shut down and all the editorial staff are being let go.

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Google sold Frommer’s Travel — but kept all the social media data

People wondered why Google sold Frommer's Travel barely nine months after acquiring it in the first place. The answer is that it's keeping a huge number social media followers from sites like Facebook.

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The Empire acquires the rebel alliance: Mendeley users revolt against Elsevier takeover

Mendeley, an open collaboration platform for scientific research, has promised that it won't become less open after being acquired by journal publisher Elsevier, but some prominent users aren't waiting around.

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Worldreader counts 500,000 users of its e-reading app on feature phones

Nonprofit Worldreader says that its e-reading app, which is aimed at users in the developing world on 2G networks, is now installed on over 5 million feature phones worldwide. The platform counts 500,000 active readers a month.

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B&N rebrands PubIt! as Nook Press, and adds new features to make self-publishing easier

Barnes & Noble has rebranded its self-publishing platform, PubIt!, as Nook Press, and is offering some new features intended to make self-publishing faster and easier. The platform is only available to authors in the U.S.

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Blackstrap will turn your Pocket or Instapaper articles into a $15 print book

A new site called Blackstrap will let you turn the articles you've saved on Instapaper, Pocket or Twitter into a $15 printed book. But does anybody actually need this service?

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Book review: Former Kindle exec on Kindle flaws, Nook strengths and Google’s future in ebooks

In a new book, former Kindle exec Jason Merkoski examines where e-reading platforms are now and how they could change in the future. If you're looking for secrets about Jeff Bezos, though, you're in the wrong place.

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