Thursday 13 June 2013

paidContent - The Washington Post’s new “sponsored views” offering is actually pretty smart, and more for Thursday, June 13, 2013

The Washington Post’s new “sponsored views” offering is actually pretty smart

Critics of the whole concept of "native" advertising may see the Washington Post's latest foray into sponsored content as problematic, but it's actually a pretty smart experiment.

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How big cable uses its muscles to prevent online competition

Apple's long-rumored Apple TV has yet to materialize - and one reason for the delay may be that cable companies have been engaging in anti-competitive behavior.

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Apple’s iAd Workbench lets smaller developers better target ads in iOS

With the lower prices, smaller developers with very limited budgets will have a better chance to participate and advertise their ads and drive installations.

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Global study shows more journalists embrace social media — Germans, not so much

A survey of journalists in fifteen countries reveals some interesting differences in attitudes to social media. Here are some highlights.

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Apple: We have 20 percent of the U.S. ebook market

Apple now holds about 20 percent of the U.S. ebook market, director Keith Moerer testified in court on Tuesday. Moerer also said that the iBookstore's sales grew by 100 percent in 2012.

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News Corp investors bless break-up plan: publishing assets to swim alone June 28

News Corp shareholders formally approved a plan that will split the corporation and, for the entertainment assets, end the so-called "Rupert discount" on the share price.

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Audible ends the program that gave authors $1 for every audiobook sold

Digital audiobooks site Audible.com is ending the 18-month-old program that gave authors $1 for every audiobook sold.

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Comcast CEO promises more binge-viewing, faster platforms

Comcast CEO Brian Roberts showed off some of the company's new tech and explained how Comcast is responding to changing viewer expectations.

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Day 5 of the Apple ebooks trial: Publishing execs testify; Rupert Murdoch’s role

At the Apple ebook trial on Monday, HarperCollins CEO Brian Murray and Macmillan CEO John Sargent offered testimony as witnesses for the government. Emails showed that News Corp CEO Rupert Murdoch expressed the desire to "screw Amazon."

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Lessons from PRISM: Sometimes it’s better not to be part of the media establishment

The Guardian and blogger/journalist Glenn Greenwald shocked the U.S. and much of the world with their stories about government surveillance, scoops that may have come about in part due to their outsider status in U.S. media circles.

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TV ad dollars slow to move online — video ads to hit $5.9B by 2017, says report

The growth in online video shows means more alternatives to TV than ever before -- but advertising dollars are stubbornly sticking with the older medium.

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Ad tech firm Triggit says exchange is “Facebook’s Adwords”

Facebook's advertising efforts have produced mixed results so far. Now, one of its ad tech partners says it has more evidence the social network has cracked the code by selling ads in real time in users' newsfeeds.

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No tweets, no typing: Apple ebook trial reflects ongoing unease with electronics in US courtrooms

Public news events of all types are now reported in real time through tools like Twitter and live blogs. Is it time for court proceedings to be treated the same way?

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Pew: Nonprofit news sites are growing, but where’s the business model?

While the number of nonprofit news sites is growing, many still lack a business model and sources of revenue beyond initial grants, a new Pew report finds. Most of the outlets surveyed raised less than $500,000 in 2011.

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