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Structure News: It's a hybrid, hybrid, hybrid, hybrid world

Where Palo Alto Is Hoping For Cloudy Days November 6th, 2015 / by Tom Krazit This week, we'll talk about the popularity of hybrids, Microsoft's uneven week, and HP's big bet. STRUCTURE NEWS TWO CLOUD TRENDS THAT COULD KILL VENDOR LOCK-IN ONCE AND FOR ALL When meeting the new boss, it's very common to wonder whether or not he or she is the same as the old boss. Such is life for tech buyers that are dipping their toes into cloud computing services, intrigued by the cost savings and flexibility that cloud services can provide but wary of finding themselves locked into multiyear contracts and complicated schemes that essentially traps their business inside a new type of vendor. We still have a long ways to go before Amazon Web Services rules enterprise IT with an iron fist, for sure. But I explored the topic this week in looking at two trends we'll discuss at Structure 2015: containers and the hybrid cloud (more on that in a minute). Public cloud providers are selling themselves as the modern alterative to old vendor mentalities, but once they take over, will they be able to resist those impulses?     Remember, Structure 2015 takes place November 18th and 19th in San Francisco. Buy your tickets here.   Featured photo courtesy Flickr user Tristan Taussac INDUSTRY NEWS IS HYBRID CLOUD THE ONE TRUE CLOUD FOR BUSINESSES? As public cloud services became The IT Plan among growing Silicon Valley startups, there was a fair amount of scorn heaped on the "hybrid cloud," or a combination of public cloud and private datacenters advanced by legacy enterprise tech companies. But years later, now that cloud computing services are practically mainstream, Fortune takes a look at the state of the hybrid cloud and wonders if this is the more practical future. IBM PUMPS UP ITS HYBRID CLOUD MUSCLE WITH GRAVITANT BUY Speaking of hybrid clouds and legacy IT vendors, IBM continues to prop up its cloud strategy by purchasing startups left and right. The latest is Gravitant, which according to IDG News Service makes software that helps customers manage workloads spread across multiple clouds. TECTONIC, COREOS'S KUBERNETES-BASED CONTAINER PLATFORM, HITS GENERAL AVAILABILITY Just in time for Structure 2015, when CoreOS CEO Alex Polvi and Google's Kubernetes guru Eric Brewer will share the stage, CoreOS announced this week that Tectonic is out of beta. Tectonic is basically the CoreOS operating system plus Kubernetes in one distribution, and Techcrunch reports that CoreOS is seeing traction with banks and telecom companies. MICROSOFT AND RED HAT TEAM UP TO OFFER LINUX ON AZURE CLOUD Ten years ago this announcement would have blown people's minds, but in 2015, it's more like, what took you so long? Recode notes that Azure customers will be able to specify Red Hat instances on Azure and that the partnership will also help customers with the theme of this week's newsletter, hybrid cloud. MICROSOFT'S ONEDRIVE PRICE HIKE HAS WRECKED ITS CLOUD STRATEGY One step forward, one step back for Microsoft this week? That's what The Register thinks after Microsoft decided to decrease the amount of free storage it makes available on its OneDrive service and raise prices, in response to a small number of customers who were apparently abusing the old system. "Changing OneDrive limits may seem a small thing, but it is a risky move for a company that is addressing declining Windows sales by investing in cloud services," author Tim Anderson writes. DROPBOX TRIES TO BOOST ITS REP BY TAKING A SWIPE AT BOX It's been a rough year or so for Dropbox, which is facing lots of questions about its massive valuation amid greater concern about the so-called "unicorns." Wired attended an enterprise-oriented event put on by Dropbox this week, but the event only seemed to underscore that rival Box has more of a grip on enterprise customers, a potentially huge market compared to the consumer-oriented customer base of Dropbox.   BIG PICTURE The first week of the new era of Hewlett-Packard was fairly quiet, albeit accompanied by a publicity blitz and a perhaps ill-advised video shared to Facebook that, as is wont to happen on the internet, generated a lot of angry comments about days past. But the two new companies, which will awkwardly share a campus in Palo Alto for the time being, represent HP's last best chance to become a relevant force in both consumer and enterprise tech. I'm more interested in the future of HPE, for obvious reasons. While HP Inc. will likely putter on selling PCs and printers to a declining but still rather large market, HPE has a chance to reinvent itself for the modern era of enterprise computing by really pushing the hybrid cloud. Many people who follow this market figure that the HPs, Dell/EMCs, and Oracles of this present world are just the DECs and Data Generals of this decade, doomed to obscurity. But I'm not so sure: skeptical CIOs (there are many) wary of a full-on public cloud strategy advocated by AWS and Microsoft will look for alternatives, as we explored in our opening segment. Whoever positions themselves as the premier hybrid cloud vendor could stand to win a fair amount of business. If Meg Whitman thought California was a rebuilding project back in 2012, she's got a real challenge on her hands now. The contrast in turnaround strategies undertaken by old foes Dell and HP will be a fascinating business school case study one day.     DISCOVER MORE   Click here to unsubscribe from this list. Our mailing address is: Structure 405 El Camino Real, #215 Menlo Park, CA 94025 Add us to your address book Copyright (C) 2015 Structure All rights reserved. Forward this email to a friend. Update your profile.

Do the math – Structure prices increase tomorrow

We're the kind of data nerds that love our numbers – and we think you will too. We left a little surprise for you at #6…  Structure 2015 by the numbers: 55+ speakers who are people you read about, follow and look to for industry trends and insights - in person and in real time, for 2 days. 32+ sessions on the main stage with some of your favorite people returning including Joe Weinman as Emcee and Barb Darrow, Derrick Harris and Stacey Higginbotham as moderators. 6+ Workshops where you can gain a deeper perspective and understanding of leading cloud tools and resources. 30+ Press in attendance, milling about to write about and discuss the emerging trends and cloud infrastructure news. 600+ Attendees who will fill up the hallways with the buzz of introductions, new meetings and business development opportunities. $200 saved – the discount we'd like to give you to attend – just hit the link below and claim your spot. Count me in – prices increase tomorrow! Copyright © 2015 Structure, All rights reserved. You are receiving this email because you attended a Gigaom event in the past or signed up for a Gigaom.com newsletter Our mailing address is: Structure 405 El Camino Real, #215 Menlo Park, CA 94025 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

Structure News: Medium's stack, IBM's tack, Oracle's back?

Where The Cloud Has Shut Down Howard Street October 30th, 2015 / by Tom Krazit This week, we'll talk about the foundation of cloud computing, the rise of the CaaS, and Oracle's big week. STRUCTURE NEWS THE CLOUD NEEDS HARDWARE. LEARN ABOUT ITS FUTURE AT STRUCTURE You might think that the historic shift to cloud computing means you don’t have to worry about hardware anymore. That's true when it comes to planning your office space, but the chips, servers and storage systems that run the cloud are arguably more important than ever. Each year at Structure we gather some of the finest people and companies working on the technology behind the cloud, and this year is no exception. With just four weeks to go, I put together a list of some of the more prominent infrastructure-related sessions we plan to host at Structure 2015. It's not an exclusive list, so check our schedule for more, but it's a hint at what you can expect to hear at the show.   Remember, Structure 2015 takes place November 18th and 19th in San Francisco. Buy your tickets here. Photo Credit: John McStravick via Flickr cc INDUSTRY NEWS THE STACK THAT HELPED MEDIUM DRIVE 2.6 MILLENIA OF READING TIME I'm not entirely convinced that metric should actually be a metric, but Dan Pupius, head of Medium's engineering team, wrote an interesting post for (where else) Medium in which he lays out the technology and services that Medium is using to power the site. As might be expected from a company that's only a few years old, Medium is an Amazon Web Services customer that is using a wide variety of cloud-enabled tools. IBM PUTS THE CLOUDS IN CLOUD COMPUTING, ACQUIRES THE WEATHER COMPANY Sometimes the puns write themselves. IBM, which in a weather spectrum of company health would probably be "partly cloudy," has acquired the company behind the Weather Channel and Weather.com. Ars Technica reports that IBM is mainly interested in hooking up its Watson marketing vehicle/deep learning system with The Weather Company reams of weather-related data. HP LAUNCHES VERSION 2.0 OF ITS HELION OPENSTACK PLATFORM Just because HP is giving up on the public cloud doesn't mean its done with private clouds. Techcrunch reports that Helion 2.0 is based on the Kilo version of OpenStack with a few additional bells and whistles, such as hardened security and a better management console UI. RACKSPACE SERVES UP FREE CARINA DOCKER-BASED CONTAINER-AS-A-SERVICE BETA ON OPENSTACK Get ready for the CaaSes. Rackspace announced that it has released Carina, a container deployment system, for its OpenStack customers looking to deploy containers in their private clouds, according to ZDNet.   BIG PICTURE It's the least wonderful time of the year in San Francisco: Oracle OpenWorld week. Without seasons to mark the passage of time out here in the Bay Area, complaining about the traffic caused by Oracle's massive event is an annual rite. And for many years, cloud computing reporters have amused themselves watching Oracle executives try to convince attendees that Oracle's bread-and-butter software is cloudy. This year, Oracle put a little more meat behind its pitch. As reported by Fortune, Oracle is getting into the public cloud business with a new infrastructure service that sounds pretty much like what AWS and Microsoft's Azure offer. There's elastic compute, storage, and even one of those container-as-a-service thingies. It's not hard for a company with as much money and fight as Oracle to launch the components necessary to enter the public cloud market in serious fashion, but will potential customers bite? Given the success of AWS and Azure over the past year, it's hard to see how potential customers looking for places to put their applications would choose Oracle, which does not have the most customer-friendly reputation in enterprise tech. Of course, Oracle doesn't really have much choice. By the time founder Larry Ellison decides he's tired of all this and would rather spend more time on his Hawaiian island, the tech industry will likely have passed a cloud tipping point, in which companies like AWS have become the titans that companies like Oracle, SAP, HP, and EMC used to be. No one wastes time trying to persuade people that the cloud is a fad anymore. We've seen Dell and EMC join forces in an attempt to become the big corporation that can best sell cloud services to other big corporations. Oracle, which has often been seen as the cost of doing business in the information age rather than a transformative technology partner, made its bid this week to occupy that position.        DISCOVER MORE   Click here to unsubscribe from this list. Our mailing address is: Structure 405 El Camino Real, #215 Menlo Park, CA 94025 Add us to your address book Copyright (C) 2015 Structure All rights reserved. Forward this email to a friend. Update your profile.

We’re falling back to our Early Bird prices - ONE DAY ONLY!

We love fall – the crisp air, the falling leaves and naturally, our first event of 2015 – which is going to be dynamite! In honor of that extra hour of sleep, we’ve set back our Structure Conference ticket rate to our BEST PRICE of $1,195. The catch? Unlike the winter solstice, this deal is only good for 24 hours.* So get at it. *new registrations only   SPEAKERS   ERIC BREWER Google DIANE BRYANT Intel Corporation QUENTIN CLARK SAP SE ADRIAN COCKCROFT Battery Ventures MICHELLE MCKENNA-DOYLE NFL JAY PARIKH Facebook   SPONSORS   HEADLINE     PRIMETIME     SHOWTIME     HEADLINE MEDIA PARTNER     PARTNERS     NOVEMBER 18 – 19, 2015 SAN FRANCISCO, CA REGISTER NOW   Unsubscribe subbusmr.enjoyment@blogger.com from this list. Our mailing address is: Structure 405 El Camino Real, #215 Menlo Park, CA 94025 Add us to your address book Copyright (C) 2015 Structure All rights reserved. Forward this email to a friend Update your profile