 | April 9, 2013 |
Daily Newsletter
Top Headlines Digital First Media chief executive officer John Paton says that paywalls aren't the answer for newspapers, and that print is eventually going to go away -- which is why the company needs to take more risks. Read More »BuzzFeed has become the poster child for what some call sponsored content or "native advertising," but despite the skills of founder Jonah Peretti, the secret to making ads go viral is not quite as simple as it appears to be. Read More »Programmatic buying for online video ads -- which let brands by select audiences in real time -- is growing rapidly. The spread of this buying technique may be coincide with a drop in prices but the two phenomena are not necessarily connected. Read More »In "The Slow Death of the American Author," Scott Turow decries the state of the country's copyright system. He gets it wrong and hurts the Authors Guild's standing among potential allies. Read More »The Week surprised the publishing industry by carving out a profitable place in the competitive world of magazine news. Now, it is building up its operations for the digital long term. Read More »Thin Reads, a website devoted to e-singles, offers reviews of titles and statistics about the format. Read More »Flipboard's recent update lets users create custom "magazines" and share them. For a large swath of the publishing industry, this provides a glimpse of what (for them) could be a grim future. Read More »Short films released online have become an increasingly common way for filmmakers to break into the studio system -- the latest example being an upcoming action film produced by Mark Wahlberg. Read More »Follow paidContent:   |    |
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