Monday, 17 June 2013

paidContent - Should YouTube stars forget about CPMS, sell handbags instead?, and more for Monday, June 17, 2013

Should YouTube stars forget about CPMS, sell handbags instead?

There's no denying that many creators are making a profit from their content -- but the launch of a new Pinterest-style site curating YouTubers' favorite things is a reminder of how important non-Adsense-related revenue streams are.

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New ebook DRM will change the text of a story to prevent piracy

Don't judge a book by its content -- at least not if it's copy-protected: German researchers are working on a new DRM system that would change individual words of a story to track pirated book copies back to their original owners.

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Harry Potter site Pottermore launches platform to work with other brands

Interactive Harry Potter site Pottermore.com has launched an offshoot business to work with other brands. Pottermore will also launch apps later this year.

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The Atlantic launches weekly iPhone magazine for $2.99 a month

The Atlantic's anticipated paid product is now here in the form of a weekly collection of curated content. New issues will be distributed to the iPad and iPhone every Friday.

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The Washington Post’s new “sponsored views” offering is actually pretty smart

Critics of the whole concept of "native" advertising may see the Washington Post's latest foray into sponsored content as problematic, but it's actually a pretty smart experiment.

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How big cable uses its muscles to prevent online competition

Apple's long-rumored Apple TV has yet to materialize - and one reason for the delay may be that cable companies have been engaging in anti-competitive behavior.

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